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Fashion Couture & ApparelDeployed Project

Marilyn Lucknow

Visual branding, viral Instagram Reels campaigns, and boutique foot-traffic growth for an exclusive fashion studio in Lucknow.

Client
Marilyn Lucknow
Duration
Ongoing Partnership
Team Size
2 Experts
Services
Instagram Growth, Reel Production, Local Brand Awareness, Content Strategy
Marilyn Lucknow Preview 1
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Marilyn Lucknow

Project Overview

The Challenge

Problem Statement

An exclusive fashion boutique wanted to translate its physical collection into viral social content to attract fashion-conscious shoppers across the city.

The Solution

Our Engineering Approach

We produced trendy video lookbooks, behind-the-scenes fitting reels, and geo-targeted Instagram ad campaigns that boosted foot traffic by 220%.

Measured Impact

+220%
Boutique Traffic
850k+
Reel Impressions
+180%
DM Inquiries
Lucknow
Location

Execution Roadmap

1
Challenge

Boutique Visibility in Competitive Market

Standing out among local fashion boutiques and driving in-store visits for handcrafted designer couture.

2
Strategy

Trending Outfit Lookbooks

Created trendy, fast-paced reel lookbooks showcasing seasonal festive & partywear collections.

3
Growth

Geo-Targeted Outreach

Focused Instagram content and targeted promotions within Lucknow and surrounding metro regions.

4
Results

220% Growth in Store Foot Traffic

Generated 850k+ reel impressions and significantly expanded in-person store visits and sales.

Technologies & Tools Employed

Instagram BusinessMeta Ads SuiteCreative StudioCapCut